Programme Delivery Evidence Model Network

01 Workforce health · Pakistan · Est. 2007

Health coverage for every worker in your value chain.

Naya Jeevan is a registered health insurance intermediary. We design, place and run workforce health programmes for the retailers, distributors, sales forces, farmers and factory workers who move your product — and for the families who depend on them.

See the impact model
A Naya Jeevan medical helpline agent taking a call from a member
The medical helpline, seven days a week
0 Of covered workers actually use their benefits
0 Cashless providers in the national network
0 Corporate, institutional and underwriting partners
3–5 Working days to settle a reimbursement claim

02 Selected corporate partners

Unilever
Reckitt
PepsiCo Distributors
Mondelēz International
Philip Morris International
Sanofi
British American Tobacco
FrieslandCampina
Tapal
Lipton
National
Intertek

03 Programme

Three populations, one administration.

Every worker in your organisation sits at a different rung of the income ladder and needs a different health architecture. We design each one separately, then run them all under a single employer dashboard and a single point of contact.

01

Corporate value chains

The standard of care your head office enjoys, extended to the factory floor, the distributor's warehouse and the retailer's counter — third-party contract workers included.

  • Cashless in-patient hospitalisation, pan-Pakistan
  • Life and disability cover for occupational hazards
  • Per-member tracking of medical and non-medical items
Workforce coverage reporting under review

02

Household and domestic staff

The cooks, drivers, housemaids, guards and gardeners who keep households running are almost never insured. Enrolled in minutes, on the same terms, at household scale.

  • Individual or full-family enrolment
  • Unlimited medical helpline, seven days a week
  • Nuskhaa cashless medicine delivery nationwide
The Naya Jeevan member support team at work

03

Telemedicine and video OPD

Out-patient care without the travel, the queue or the lost shift. Our doctHERs programme also returns qualified female physicians — long excluded from the workforce by social and mobility barriers — to practice from home.

  • A dedicated family physician for each beneficiary
  • Electronic medical records for continuity of care
  • Labs, diagnostics and specialist referrals in-app
A network physician conducting a video consultation

04 Delivery

From signed agreement to a doctor on screen.

Most workforce health programmes fail quietly — the card goes into a wallet and stays there. Ours are built around the opposite outcome, and the field work that produces it.

Step 01

Partner and enroll

Bulk onboarding for corporate supply chains, digital enrolment, and Urdu-first activation for every worker — third-party contract staff included. Relationship managers work the field in person during rollout.

Step 02

Integrated coverage

Cashless hospitalisation across the provider network, 24/7 access to a doctor, e-pharmacy and diagnostics. Claims are vetted by a medical team, then a finance team, and reimbursed in three to five working days.

Step 03

Sustained wellbeing

Preventive screening camps, health education in the language your workforce speaks, and an emergency rescue fund — so that a health shock never becomes generational debt.

The Naya Jeevan beneficiary portal sign-in, where members submit and track claims using their CNIC

The beneficiary portal — members sign in with their CNIC to submit and track claims.

A portal your workers can actually use

Members sign in with the one number every Pakistani worker already has — their CNIC — to submit claims, track status and manage coverage. Bilingual throughout, with the helpline a tap away.

05 Evidence

88%

A card in a wallet is not protection.

Eighty-eight per cent of covered workers on our programmes actually use their benefits. That number is not built with software alone — it is built with relationship managers in the field who care whether the card in someone's wallet ever gets used.

Retention

“I knew he was going to leave. I just did not know what to do.”

A distribution manager, on the sales representative who left for an extra Rs. 5,000 a month. Benefits a worker's family can feel are the cheapest retention lever available.

Field account, client programme

Prevention

“One reading stopped everything. 240/150. He was 34.”

A routine screening camp, a blood pressure at emergency level, and a worker who had no idea. The screening did not save him from a disease. It saved him from a moment.

Preventive screening camp, on-site programme

Inclusion

“A room of women with hearing disabilities — an interpreter for every word.”

A health session run with sign language interpretation, so that not one person in the room was left to guess at what her own coverage meant.

Women's health session, partner factory

Accounts are drawn from Naya Jeevan's own programme reporting and field communications. Individuals and employers are unnamed to protect member privacy.

06 Impact model

What covering your value chain is worth.

Set the slider to your workforce size. This is an illustrative planning model — we build a costed, underwritten projection for your specific headcount, sector and risk profile during consultation.

1,000

5010,000
Lives protected
3,700

Workers plus dependants, at a 3.7× household factor

Absenteeism reduced
18%

Modelled against baseline sick-day loss at this scale

Social return
3.4×

Value returned per rupee of premium deployed

Illustrative model for planning purposes only. These figures are not a quotation, a guarantee, or an audited impact measurement — final coverage, pricing and outcomes are confirmed in your underwritten proposal.

07 Network and governance

Underwritten by the institutions that carry Pakistan's risk.

We do not carry the risk ourselves. We structure and administer it with licensed insurers and takaful operators, then hold them to the service standard your workforce was promised.

Insurance and takaful partners

IGI Insurance
EFU Life
Jubilee Insurance
Salaam Takaful
Pak-Qatar Family Takaful
Premier Insurance

Cashless hospital and diagnostic network

Dr. Ziauddin Hospital
Murshid Hospital and Healthcare Centre
Islamabad Diagnostic Centre

Institutional and industry partners

Toyota Indus Motor Company
Artistic Milliners
AGI Denim
TPL
Map of Pakistan showing the cashless network of hospitals, rehabilitation centres, regional blood centres and TB and malaria centres
Cashless coverage spans hospitals, rehabilitation centres, regional blood centres and TB and malaria centres nationwide.

Regulated intermediary

Coverage placed with licensed insurers and takaful operators under SECP-regulated arrangements.

Protected medical records

Electronic medical records held under role-based access, supporting continuity of care.

Clinical governance

Licensed doctors, nurse practitioners and healthcare professionals review every consult and claim.

08 Next step

Tell us your headcount and the shape of your value chain.

We will come back with a costed coverage design, an implementation timeline, and the reporting your board will want to see.

UAN (021) 111 362 865